Glossary of Terms

Accessibility can be thought of as "providing access regardless of the situation or circumstances." In the context of the World Wide Web, accessibility is a measure of how easy it is to access, read, and understand the content of a Website.

Aptitude is like an ability to learn something very quickly and if aptitude is at an amazing level then it is considered as Talent. It is a level that defines the learning ability of a person such as if a person is great in math beyond his grade level then it is said that the aptitude of this person is very high in math. It helps you to get success in different specific tasks. Aptitude can be in many forms and there are many types of aptitude such as Linguistic aptitude, Stem aptitude, Artistic aptitude, Mechanical aptitude, Physical aptitude, Organizational aptitude, Spatial aptitude, and Logical aptitude. The Linguistic aptitude is an ability which helps you to learn different languages easily and without any problem. STEM is a term which covers the different subjects such as Science, Technology, Engineering, Math and this aptitude covers all the region of these fields and if you have this type of aptitude in you then you can solve every problem easily in the related fields.

Normally a file that is attached to an e-mail. Some attachments are executable programs that can harm your computer by infecting it with a virus or worm. If you are not sure what the attachment is, it is safer to not open it.

Business to Business. Products and services designed to be sold to other businesses.

Business To Consumer. Products and services designed to be sold to the general public.

The practice of comparing the performance of your organisation, department or function against the performance of ’the best’ - whether they be other organisations, industry standards or internal departments. The aim is to look at how well you are doing compared to others in the same field or industry, and to learn from their best practices as a basis for improving your own.

A process or methodology that has been proven to work well and produce good results, and is therefore recommended as a model. Some people prefer to use the term ’good practice’ as in reality it is debateable whether there is a single ’best’ approach.

Bitcoin is a payment system invented by Satoshi Nakamoto, who published the invention in 2008 and released it as open-source software in 2009. The system is peer-to-peer; users can transact directly without needing an intermediary.

A breadcrumb is a navigation trail that leads from the user?s current location in your web site, back to the home page. This is useful for larger web sites that have deeply nested pages or sections in their site.

Example: Home > All Categories > Pre Sales Questions

Software that translates digital information into pictures and text so that you can view them on your computer. Some commonly used browsers are Internet Explorer, Mozilla FireFox, Opera and Netscape.

A term sometimes used in knowledge management to describe the process of enhancing an organisation’s ability to implement knowledge management principles and practices.

A CAPTCHA (an acronym for "Completely Automated Public Turing test to tell Computers and Humans Apart", trademarked by Carnegie Mellon University) is a type of challenge-response test used in computing to determine whether or not the user is human. The term was coined in 2000 by Luis von Ahn, Manuel Blum, Nicholas J. Hopper of Carnegie Mellon University, and John Langford of IBM. A common type of CAPTCHA requires that the user type the letters of a distorted image, sometimes with the addition of an obscured sequence of letters or digits that appears on the screen.

A senior position with strategic responsibility for information management and information technology.

A senior position with strategic responsibility for knowledge management.

In computing, a content management system (CMS) is a document centric collaborative application for managing documents and other content. A CMS is often a web application and often it is used as a method of managing web sites and web content. The market for content management systems remains fragmented, with many open source and proprietary solutions available.

The process of getting people’s knowledge into a form by which it can be communicated independently of those people. The most common method is writing things down and putting them into documents and databases. Other methods include pictures, and sound and video recordings.

A contact center (also referred to as a customer interaction center or e-contact center) is a central point in an enterprise from which all customer contacts are managed. A contact center would typically be provided with special software that would allow contact information to be routed to appropriate people, contacts to be tracked, and data to be gathered.

Content Management, also known as CM, is a set of processes and technologies supporting the evolutionary life cycle of digital information. This digital information is often referred to as content or, to be precise, digital content.

A digital currency based on a cryptographic system. Bitcoin (BTC), Ethereum (ETH) and Litecoin (LTC) are some examples of the cryptocurrency.

Customer service and support (CSS) is the part of a company’s customer relationship management (CRM) department that interacts with a customer for their immediate benefit, including components such as the contact center, the help desk, and the call management system.

A set of facts, concepts or statistics that can be analysed to produce information.

The Domain Name System (DNS) helps users to find their way around the Internet. Every computer on the Internet has a unique address - just like a telephone number - which is a rather complicated string of numbers. It is called its "IP address" (IP stands for "Internet Protocol"). IP Addresses are hard to remember. The DNS makes using the Internet easier by allowing a familiar string of letters (the "domain name") to be used instead of the arcane IP address. So instead of typing an IP address, you can type the website URL. It is a "mnemonic" device that makes addresses easier to remember.

A record of an event or knowledge, taken so that the information will not be lost. Documents are usually written, but they can also be made up of images or sound. Documents can also be put into electronic or digital form and stored in a computer.

A page that is generated just as the user views it. The content delivered to the user is often updated on-the-spot out of a database or based upon the users browser. It used to be easy to spot one of these pages, but with most systems now allowing dynamic content from any page at any time, you just never know. Search engines no longer penalize for dynamic content as long as the URL does not include submitted data (a ? question mark in the url).

The use of electronic information systems (especially internet technologies) in business processes.

The use of electronic information systems (especially internet technologies) to deliver learning and training.

Ethereum is a decentralized Web 3.0 publishing platform featuring stateful user-created digital contracts and a Turing-complete contract programming language. Ethereum uses its underlying network unit, Ether, as payment to execute Ethereum contracts.

An expert system is a computer program that simulates the judgement and behavior of a human or an organization that has expert knowledge and experience in a particular field. Typically, such a system contains a knowledge base containing accumulated experience and a set of rules for applying the knowledge base to each particular situation that is described to the program. Sophisticated expert systems can be enhanced with additions to the knowledge base or to the set of rules.

Knowledge that can be easily expressed in words or numbers, and can be shared through discussion or by writing it down and putting it into documents, manuals or databases. Examples might include a telephone directory, an instruction manual, or a report of research findings.

Software that protects an organisation’s computer systems from problems such as viruses that can be carried by internet technologies or hackers seeking to gain unauthorised access.

Software from Macromedia (Now Adobe) that is popular for animations used on websites. It requires the Flash plug-in which most modern browsers include.

In a business enterprise, a help desk is a place that a user of information technology can call to get help with a problem. In many companies, a help desk is simply one person with a phone number and a more or less organized idea of how to handle the problems that come in. In larger companies, a help desk may consist of a group of experts using software to help track the status of problems and other special software to help analyze problems. Some common names for a help desk include: Computer Support Center, IT Response Center, Customer Support Center, IT Solutions Center, Resource Center, Information Center, and Technical Support Center.

The knowledge, skills and competencies of the people in an organisation.

The Internet Corporation for Assigned Names and Numbers (ICANN) is an internationally organized, non-profit corporation that has responsibility for Internet Protocol (IP) address space allocation, protocol identifier assignment, generic (gTLD) and country code (ccTLD) Top-Level Domain name system management, and root server system management functions. Originally, the Internet Assigned Numbers Authority (IANA) and other entities performed these services under U.S. Government contract. ICANN now performs the IANA function. As a private-public partnership, ICANN is dedicated to preserving the operational stability of the Internet; to promoting competition; to achieving broad representation of global Internet communities; and to developing policy appropriate to its mission through bottom-up, consensus-based processes. The DNS translates the domain name you type into the corresponding IP address, and connects you to your desired website. The DNS also enables email to function properly, so the email you send will reach the intended recipient.

The management of an organisation’s information resources in order to improve the performance of the organisation. Information management underpins knowledge management, as people derive knowledge from information.

A term that encompasses the physical elements of computing including servers, networks and desktop computing which enable digital information to be created, stored, used and shared.

The management of an organisation’s intellectual assets in order to improve the performance of the organisation. In practice, intellectual assets management tends to focus on issues relating to intellectual property such as organising and exploiting patents, copyrights, trademarks and other intellectual property rights.

An ISP is a company, which provides access to the Internet to organizations and/or individuals. Access services provided by ISPs may include web hosting, email, VoIP (voice over IP), and support for many other applications.

Skill or capability derived from knowledge and experience.

In information technology, knowledge is, to an enterprise or an individual, the possession of information or the ability to quickly locate it. This is essentially what Samuel Johnson, compiler of the first comprehensive English dictionary, said when he wrote that "Knowledge is of two kinds: we know a subject ourselves, or we know where we can find information upon it."

Those parts of an organisation’s intangible assets that relate specifically to knowledge, such as know-how, best practices, intellectual property and the like. Knowledge assets are often divided into human (people, teams, networks and communities), structural (the codified knowledge that can be found in processes and procedures) and technological (the technologies that support knowledge sharing such as databases and intranets). By understanding the knowledge assets an organisation possesses, the organisation can improve its ability to use them to best effect and also to spot any gaps that may exist.

A knowledge base is defined as a Searchable Database with Answers to the Questions. An integral component of knowledge management systems, a knowledge base is used to optimize information collection, organization, and retrieval for an organization, or for the general public.

A person who facilitates the creation, sharing and use of knowledge in an organisation. Many organisations have created knowledge broker roles such as ’Knowledge Co-ordinator’. The term knowledge broker is also sometimes used to describe companies or individuals that operate commercially as knowledge traders or provide knowledge-related services.

A place where knowledge is gathered and stored and can be accessed and used by other people. It may be a physical place like a library, a ’virtual’ place like an interactive website or an online discussion board, or a place where people gather such as a caf? or an informal meeting room or discussion area created to encourage knowledge sharing.

Knowledge management is the name of a concept in which an enterprise consciously and comprehensively gathers, organizes, shares, and analyzes its knowledge in terms of resources, documents, and people skills.

Strictly speaking, a solution to a knowledge management problem, or the use of knowledge management techniques to solve an organisational problem. However, in practice a ’knowledge management solution’ more often refers to a piece of knowledge management technology or software.

A detailed plan outlining how an organisation intends to implement knowledge management principles and practices in order to achieve organisational objectives.

A place to store and retrieve explicit knowledge. A low-tech knowledge repository could be a set of file folders. A high-tech knowledge repository might be based on a database platform.

An employee whose role relies on his or her ability to find and use knowledge.

LAMP is an open source Web development platform based on Linux, Apache, MySQL, and PHP, a programming language for which Perl or Python is sometimes substituted. The term was coined in Europe, where these programs are commonly used together and have become something of a standard development environment. The name derives from the first letters of each of the programs. Each program is an open source standard in its own right: Linux is the operating system; Apache is the most commonly-used Web server; MySQL is a relational database management system (RDBMS) with add-on tools for Web-based administration; and PHP is a popular object-oriented scripting language that encompasses the best features of many other programming languages to make it efficient for Web development. Developers that use these tools with a version of a Windows operating system instead of Linux are said to be using WAMP.

The number of links (inbound) from other sites to your site. Some search engines take this into account when ranking a page. Not all inbound links are weighed the same. Links from "link farms" may not count for anything. Sites with irrelevant content may also be less valuable.

Litecoin (LTC) is a peer-to-peer cryptocurrency and open source software project released under the MIT/X11 license. Inspired by and technically nearly identical to Bitcoin (BTC), Litecoin creation and transfer is based on an open-source protocol and is not managed by any central authority.

The MySQL database has become the world`s most popular open source database because of its consistent fast performance, high reliability and ease of use. It`s used in more than 8 million installations ranging from large corporations to specialized embedded applications on every continent in the world. It has also become the database of choice for a new generation of applications built on the LAMP stack (Linux, Apache, MySQL, PHP / Perl / Python.) MySQL runs on more than 20 platforms, giving you the kind of flexibility that puts you in control.

Phishing (a play on the word "fishing") is an attempt to steal your password and private account info. Phishers can set up fake web sites that look like those of trusted companies to trick you into disclosing your user name and password.

PHP is a script language and interpreter that is freely available and used primarily on Linux Web servers. PHP, originally derived from Personal Home Page Tools, now stands for PHP: Hypertext Preprocessor, which the PHP FAQ describes as a "recursive acronym."

PHPKB is a knowledge management software for companies for easy creation and management of a support knowledge base portal for use of employees and customers. With hundreds of options and powerful features, PHPKB is very easy to install and customize.

A special web page that organises access to all of the online resources about a topic, providing a one-stop shop of sorts.

Placing an outbound link from your website to another website in return for that site doing the same for you. This is done in hopes of increasing link popularity and thus, a higher ranking in the search engine results.

An estimate of the financial benefit (the return) on money spent (the investment) on a particular initiative.

RSS (RDF Site Summary - formerly called Rich Site Summary or Really Simple Syndication) is a method of describing news or other Web content that is available for "feeding" (distribution or syndication) from an online publisher to Web users. RSS is an application of the Extensible Markup Language (XML) that adheres to the World Wide Web Consortium’s Resource Description Framework (RDF). Originally developed by Netscape for its browser’s Netcenter channels, the RSS specification is now available for anyone to use.

In computer programming, a script is a program or sequence of instructions that is interpreted or carried out by another program rather than by the computer processor.

On the Internet, a search engine is a coordinated set of programs that includes:

• A spider (also called a "crawler" or a "bot") that goes to every page or representative pages on every Web site that wants to be searchable and reads it, using hypertext links on each page to discover and read a site’s other pages.
• A program that creates a huge index (sometimes called a "catalog") from the pages that have been read.
• A program that receives your search request, compares it to the entries in the index, and returns results to you.

These solutions are the cumulative effort of marketing a web site using search engines. It includes the process of improving organic and/or paid listings, rapid inclusion and more to increase a web site’s visibility, also known as SEO marketing.

Search engine optimization (SEO) is the practice of manipulating aspects of a Web site to improve its ranking in search engines. Various approaches are taken to achieve that goal, such as submitting the Web site to directory services, and addressing Web site architecture and content.

Search Query is referred to as the way of interaction between search engine & the user. The user types in words or topics to search for, and the search engine returns results that are matches from its database. The action of searching is called Querying the database. A single search in any database is called a Query.

How well a page is doing on a search engine. The higher your rank, the more visible your page is to search engine users.

Search engine result page. Simply the pages that are returned from as a result of a search on a search engine.

A page on a web site that lists and links to the main pages of the web site in a logical order. It is recommended for medium to large sites. It helps both human visitors as well as search engine spiders find your website content.

The SEO marketing process of registering a site with a search engine. It does not guarantee inclusion, but will usually lead to it being reviewed or crawled by the web site. It offers no guarantee of ranking. It can be done manually, or using some commercial software packages that are available.

White box software testing is the testing of the working of the software and its internal structures. It can detect errors of the implemented parts, but the unimplemented parts goes undetected. Black box testing is the testing of the functionality of the software as opposed to its internal structure. It can be done at all levels of software testing.

A term for a search engine robot that scans web sites for indexing them into their search results.

A link that someone paid to be listed.

Technical Writing is writing on a specific subject for a specific purpose to a specific audience.

An organised language, used for inputting and searching information systems, which predefines the relationships between terms and concepts used in its vocabulary.

Also referred to as Website Title, It is a form of Meta data used by search engines to describe the titles of web pages. Search engine ranking algorithms place value in the use of title tags in determining what a site is about and the relevancy of its content.

TLDs are the names at the top of the DNS naming hierarchy. They appear in domain names as the string of letters following the last (rightmost) ".", such as "net" in "www.example.net". The administrator for a TLD controls what second-level names are recognized in that TLD. The administrators of the "root domain" or "root zone" control what TLDs are recognized by the DNS. Commonly used TLDs include .com, .net, .edu, .org, .in, .jp, .de, etc.

An add on program for a browser that creates a bar across the browser, most often under the menu line. These often provide search query boxes and other features.

Web Traffic refers to the amount of visitors accessing your website. These are often refered to as either ’impressions’ or unique hits’. Unique hits signifies a unique person or individual visiting your website. If one person visits your site, they are considered 1 unique hit. Impressions refer to one person visiting multiple pages on your site. If one person visits your site, but clicks on 10 different pages, you would have 10 impressions from that person.

World Wide Web Consortium, an international consortium of companies involved with the Internet and the Web. The W3C was founded in 1994 by Tim Berners-Lee, the original architect of the World Wide Web. The organization’s purpose is to develop open standards so that the Web evolves in a single direction rather than being splintered among competing factions. The W3C is the chief standards body for HTTP and HTML.

Documents that contain text, graphics, sound, and/or video and have built-in connections called hyperlinks. A Web page or webpage is a "page" of the World Wide Web, usually in HTML/XHTML format (the file extensions are typically htm or html) and with hypertext links to enable navigation from one page or section to another. Web pages often use associated graphics files to provide illustration, and these too can be clickable links. Web pages can be static or dynamic. Dynamic web pages contain server side programming code along with content of the page while static pages contain no server side programming code.

Web self-service is a new approach to customer relationship management (CRM) and employee relationship management (ERM), a version of electronic support (e-support) that allows customers and employees to access information and perform routine tasks over the Internet, without requiring any interaction with a representative of an enterprise.

A specialized computer inside a network which sends out web content (pages, etc.) when a request is made by a web browser client. A website itself is hosted on the web server. Popular server platforms include Linux, FreeBSD, Windows, and MAC OSX Server

In knowledge management terms a white pages is a structured directory of people within an organisation, usually in electronic form.

What You See Is What You Get, A term, pronounced "Wissy Wig" which is usually used to describe an HTML editor that allows you to visually design a web page.

XML (Extensible Markup Language) is a flexible way to create common information formats and share both the format and the data on the World Wide Web, intranets, and elsewhere. XML is "extensible" because, unlike HTML, the markup symbols are unlimited and self-defining.

Yahoo is another big search engine. Yahoo still commands a large user base, but not as big as Google. Yahoo offers many different marketing tools for both sending and recieving traffic. It is a complete portal that offers almost all types of the internet related services.